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4 AI Marketing Tools to Grow your B2B Business

4 AI Marketing Tools to Grow your B2B Business

As AI continues to become better as well as easier to use there are more tools than...

The Negative or Opposite Customer Avatar

The Negative or Opposite Customer Avatar

Often times we think about our ideal client and that’s awesome. However, we often find...

How to use your Customer Avatar with your CRM

How to use your Customer Avatar with your CRM

If you’ve created your ideal customer avatar, it’s very helpful to actually label your...

Hot, Warm and Cold Traffic Part 3

Hot, Warm and Cold Traffic Part 3

Hot, Warm and Cold Traffic Part 3   Last time we covered examples of different types of...

Hot, Warm, and Cold Traffic Part 2

Hot, Warm, and Cold Traffic Part 2

In the last part, we covered the 5 different types of traffic including two types that...

Hot, Warm, and Cold Traffic for B2B Businesses Part 1

Hot, Warm, and Cold Traffic for B2B Businesses Part 1

Is all traffic created equal? Nope. There’s traffic from customers who want to...

Five B2B Marketing Trends to Watch for Businesses under 100 Million in 2021

Five B2B Marketing Trends to Watch for Businesses under 100 Million in 2021

With 2020 well behind us it’s important to stay on top of the latest trends in...

Creating Your Customer Avatar Part 3

Creating Your Customer Avatar Part 3

In part 3 we’re going to cover: Types of Buyers and Why it Matters Multiple purchasers...

Creating your Customer Avatar Part 2

Creating your Customer Avatar Part 2

In part 2 we’re going to cover: What is the Hero’s Journey and Why it Matters ...

Creating Your Customer Avatar

Creating Your Customer Avatar

In Part 1 (this article) I’m going to help you: Define what a Customer Avatar is