Should you be spending your hard-earned marketing dollars on Google Ads or on Facebook Ads?
Ideally, your budget allows you to do both. However, to begin with, you should understand the similarities and differences between the two platforms.
Let's start with Google.
Google Adwords allows you to advertise for people who are searching on Google and to allow your result to show at the top of the page. This is especially valuable when you're starting out and you aren't yet ranking for either your business name (very important) or if you want to rank for your product or service then you can do this.
The way Google Ads works is that you only pay if someone clicks on your ad. However that click can be quite expensive from $1 all the way to $100 or more if you're in a very competitive space (think Lawyer in NY City).
With Google Ads, you'll be able to find highly intentional leads. If you are looking to run ads for something like "price of a pool" that person can now find your site where you hopefully answer that question and potentially get a client.
Facebook Ads on the other hand occur on the Facebook Feed. Most people are on Facebook to be entertained or potentially to learn something (whether that's an update on family or a cool gadget).
The power of Facebook is that you're able to target by very detailed information that Facebook has gathered. For example, you can target based on the profession someone says they have on Facebook. Next, you can also target based on pages that someone has liked or engages with. This allows you to target your ideal client even when they aren't necessarily looking for you.
Facebook also tends to be cheaper in terms of cost per click allowing you to reach more people and ideally your ideal audience.
In regards to targeting only people that are a fit for your product, Facebook tends to do a better job as they seem to have more information on you than Google.
Facebook also tends to be cheaper than Google per click.
On the downside, Facebook tends to have lower intention by prospects as they weren't looking for your service and these prospects tend to take longer to close. It's a great tool to build your list however Google tends to be better in regards to people who are looking to buy soon.
If you're looking to get an in-depth consultation for your specific situation, make sure to contact us and we'll work with you to see how to make the most of your marketing dollars.